Joomee Song

A world renowned facialist and skin care expert, Joomee Song came to us to help her position and brand her very first product, Strata. Starting with a naming study, we worked closely with Joomee’s international team to understand the science of her penetrating proprietary formulation, creating a custom animation to demonstrate how it works and translating all the technical details into an ownable lexicon that connects with the American beauty consumer. With a vibrant crimson that disrupts the landscape of usual skincare palettes, this below the surface skin therapy is primed for a glowing debut.

“Beauty that starts inside.”