Dote Wellness

For bodies in motion

When the husband and wife founder team behind Dote approached us to help them conceive their line of CBD wellness-meets-beauty products, we began with a deep dive into naming and brand development, using their personal passion for an active lifestyle as our North Star.

Positioning Dote’s products as elevated tools for daily wellness and effective post-workout support, we redefined the feminine-leaning notion of self-care to create a unisex identity with an iconic shelf appeal. From naming, brand strategy, art direction, and identity, to packaging, print, social media assets, and consumer-facing messaging, we delivered a comprehensive brand suite that allowed Dote’s team to hit the ground running.