To match their vision for an elevated, enriched orthodontic experience, we created a brand identity for Clover rooted in the power of positive associations. From naming and the four-leaf icon to the custom logotype, calming colors, and friendly brand voice, we developed a holistic brand identity and expressed in every touchpoint – including a sensory, curated physical experience. Optimistic, relaxed, and oriented towards holistic wellness, in a sea of sterile sameness, Clover stands out as a reminder that exceptional healthcare is possible.
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