Twenty by Six

The developers behind Twenty by Six came to us looking for the kind of smart branding and positioning that would help their leasing team effectively fill both buildings on their downtown San Diego campus. Occupying an entire city block, the property’s two buildings – an existing repositioned 20-story tower and a smaller 6-story ground-up Gensler design – needed to be unified under a singular brand. We landed on a seamless way for the leasing agents to easily call out each building while layering on brand elements to tell the story of the campus’ indoor-outdoor appeal – a workplace that brings together the essentials for employee health, productivity, and daily quality of life. 

“Designed for workplace wellness”