Lucy Wild

  • Location
    Los Angeles
  • Sector
    Retail
    Fashion

Lucy Wild dreamed of a dress that could be whatever she wanted it to be: a blank canvas to accessorize endlessly, or a uniform that looks amazing every day, no effort required. To launch her eponymous clothing line, she came to Project M Plus to create a brand identity that reflected the restrained minimalism of her structural, modern dresses. On a palette of black, white and

neutral tones, we paired a modern sans serif font with architecturally inspired design elements to create her brand identity system, clothing labels and a fully responsive, e-commerse website. We created custom marbling artwork in our studio with dye and oil for the bespoke tissue paper design that adds movement and a feminine softness to her packaging.

the Lucy Wild image
the Lucy Wild image
the Lucy Wild image
the Lucy Wild image
the Lucy Wild image
the Lucy Wild image
the Lucy Wild image
the Lucy Wild image
the Lucy Wild image
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