Phoebe Lovejoy embodies every essence of the successful, self-made interior designer. She utilizes intrapersonal skills that she attributes to her first degree in Psychology. She applies her affable creativity to a truly authentic and warm, personal relevance. We wanted to give her an honest identity that felt as genuine as her purpose, and as poetic as her process.
We articulated Phoebe’s timeless, refined style while creating a modern platform for her business to grow in a fresh new website as well as a stationary suite and updated presentation materials. We layered warm tones in a palette that expresses her traditional facets, while keeping them light, neutral, and earthy. This grounds modern influences like the perfectly imperfect image grid layered against steadfast portfolio text, the energy in the movement of her sliders, as well as her smooth yet sophisticated, san serif type. Her website is both fluid and structured, ready to stand the test of time much like her own expression.