Ergobaby set the worldwide standard for babywearing through their line of soft-structure baby carriers. Soon after acquiring Orbit, a revolutionary stroller company, Ergobaby approached us to help position their first forward-facing carrier (read more here) and to begin refining their branding and messaging. After a year of creative collaboration, they asked us to help align the two brands for their 2015 catalogs.
We worked closely with both to develop a co-branded format. We art directed photo shoots and wrote all the copy. We softened Ergobaby’s vibe to be more warm and natural. We elevated Orbit’s visual appeal with bright pops of color and hero images. Also included is the Northern Exposure campaign we conceived and art directed for Ergobaby that features some sweet, authentic families from Vancouver.
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