¡Se habla español!
Chiqui Social is a community space for learning and celebrating the love of language – Spanish, specifically. Short for “chiquitito” or “little one”, Chiqui Social is available for language lessons and private events. Targeting multiple audiences with varied offerings, they needed flexibility in their brand identity system. So we created interchangeable visual pieces and bilingual messaging for them to play with across their various marketing assets. Built around a warm and inviting color palette, Chiqui’s brand came to playful life with our custom logotype that references the texture of block printing and a family of hand-drawn illustrations and patterns that hint at Mexican folk art.