Lucent Lightshop’s quality, artisan light fixtures deliver a blast from the atomic age of design all on their own. Mid-century modern simplicity and art deco structure pieced together the vision they hadn’t yet whittled into a cohesive brand and trajectory for their website.
Abstract but still clean, we wanted to articulate a logo that is congruent with their product’s design and the promise of the era from which it derived. Not over-designed. Never gaudy. Classic. Fresh. Honest and straightforward.
Using geometric designs in neutrals with punches of color as well as bold black and white, we were able to meet them in the middle.