The Farah Effect

Welcome To a Happier and Healthier You

Farah came to us to help her, help others. An M.S., M.A., and R.D. and with an earnest drive to forge a life of happiness, Farah’s nutrition-geared business concept needed a brand. We took it seriously, and embarked on naming, logo, website, and a trajectory for more.

A soft palette of blushy neutrals on the website sets the tone for a future product line in skin care. This muted, feminine palette allows the curated images of her unique recipes the attention they deserve.

An elegant and clean, san-serif type is easy to navigate, and welcoming to those who are timidly beginning the journey towards proper nutrition.

We believe that a beautiful brand concept deserves beautiful branding to fulfill its mission. Farah’s website is a guide that manifests health and happiness from the inside out, and our clean, gorgeous branding is the beacon of light at the trailhead.


August 2016

Services Rendered:

Naming | Branding | Website Design & Development | Business Cards

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