Rollo Payroll

Refreshingly Simple

An industry leader in the field of business incentives and tax credits, California Credits Group offers solutions in payroll and incentives platforms.

When CCG began building an app to process payroll for small and mid-size companies, they came to us to create a brand full of personality with an intuitive interface to match. We named the app Rollo as a more delightful version of “payroll” playing off such spirited associations create a brand full of personality with an

intuitive interface to match. We named the app Rollo as a more delightful version of “payroll” playing off such spirited associations as Rollo, the legendary Viking and “Buen rollo” meaning “good vibes” in Spain.

We then created a fun, graphic brand identity with friendly icons that translate throughout the website and application design, as well as a carefully developed UX strategy to optimize the flow of the application for a great user experience. Let’s Rollo.

Date:

July 2013

Role:

Naming | Branding | Design | Website | Copywriting

Photography Credit:

Project M Plus

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