NYC Florist and Event Planner
NYC’s premier event designer Lewis Miller is known for his pragmatic yet dramatic, ethereal, and earthy events and florals. From the Metropolitan Museum of Art to Blue Hill, his designs are not just the main event at each affair he caters to, but they’re what brings each dream to life.
Taking cues from his luxurious style while staying true to the raw edges found in nature, we created a brand identity that transports like a travel memoir.
Favoring neutral greys and blues, we built a completely refined brand, website, and multiple channels of collateral, including packaging. We also created a campaign to launch his Rizzoli book, Drawn from Nature. We employed crisp typography drawn from calligraphy to express his unique blend of old world charm and modernism. We layer botanical imagery by NY photographer Don Freeman and various gold foil textures to create print collateral that feels organic and artful.
Branding | Copywriting | Website | Collateral | Packaging | Digital Assets