After spending years cultivating works for the stage, lifelong actors Jason and Yvonne Lee came to Project M Plus ready to venture into film. Hungry to finance honest storytelling about racial adversity and historical narratives, they needed a fearless brand identity with a powerful voice.
We helped these rare collective of artists, financiers and investors develop a passionate manifesto that articulates their unique vision. We paired vintage-inspired typography with film stills and photographs of changemakers to set the scene. The result is a brand identity that is bold, raw and uncompromisingly authentic.
Branding | Messaging | Corporate Video Script | Art Direction | Motion Graphics | Website