Juby True

Cold off the press

An extension of the acclaimed True Food Kitchen, Juby True offers cold-pressed juices and smoothies with the belief that good nutrition should always taste amazing. A collaboration between restauranteur, Sam Fox, chef Michael Stebner and Mr. anti-inflammatory diet himself, Dr. Andrew Weil, each recipe deftly balances chef-driven flavors with optimal nutritional value. When we were offered the challenging opportunity to create their first sister brand, we took a comprehensive approach to crafting Juby True’s enthusiastic and fun-loving identity. We created a color palette inspired by the jewel tones of their juices while our crisp design, art direction and copy let the vibrancy and beauty of each product shine.

Date:

April 2013

Role:

Branding | Strategy | Design | Copywriting | Art Direction | Packaging

Photography Credit:

Project M Plus

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