The Sweet Baby-wearing Life



Ergobaby set the worldwide standard for babywearing through their line of soft-structure baby carriers. A global leader in ergonomic solutions for today’s parents, their products enhance the lives of millions of people, everyday.

When Ergobaby decided to develop a seasonal strategy for new product debut, they came to us to help them position their first campaign. Choosing a theme that celebrates the many ways that Ergobaby supports everyday life, we crafted a strategy,


on-brand messaging and visual design elements that depict very real families loving their Ergobabies. Featuring a variety of California-based tastemakers and social influencers, we crafted a loving family story that translates to compelling social channel content. We art directed the lifestyle and product shoot, created video testimonials with each family and redesigned Ergobaby’s website to prominently debut their inaugural lifestyle-influenced campaign.