The Ultimate Reset.
When Beaming came to Project M Plus, they had a local cult following devoted to their life-enhancing products and Superfood Cafés. But while their brick and mortar locations did a good job of conveying vibrancy, a lack of consistent creative direction and design left the website and digital brand execution looking lackluster and generic in comparison. With little cross-pollination between their cafés and text-heavy website, we saw an opportunity to elevate their brand with a brighter more pared down vision.
We helped the Beaming team build their online brand personality with campaigns that turned the focus from lifestyle to their gorgeous food offerings. We introduced bright, mouthwatering photography. We created a streamlined hierarchy of information guided by strong visuals, bold headlines and pared down web copy. We created a consistent brand identity across platforms that finally celebrates Beaming’s colorful promise of pure organic joy.
Campaign Creation | Art Direction and Photography | Packaging | Website Design