Above the Glass

A single destination to guide female entrepreneurs.

Above the Glass is an online destination for entrepreneurs with the tools and knowledge to grow a start-up dream into a reality.

Above the Glass, originally dubbed The Advisory Board, came to Project M Plus with an idea that needed realizing. We started with naming and from there created a visual and narrative identity, investor pitches, and a robust custom built website – we furthered their brand voice with editorial and social strategy, content creation, photography and influencer outreach.

We poured over Pantone chips and mixed color ways to find them a perfect, one-of-a-kind signature blue— something between regal navy and a royal cobalt. We created an insignia sub mark that resembles a crest, and exerts a graceful power. We delivered collateral and set them on a trajectory of unified branding that exudes the cool, collected, and dynamic name we gave them.


February 2016

Services Rendered:

Naming | Branding | Copywriting | Social Media Strategy | Art Direction | Website | Investor & Media Decks

ProjectMPlus_AbovetheGlass_1 ProjectMPlus_AbovetheGlass_2 ProjectMPlus_AbovetheGlass_3 ProjectMPlus_AbovetheGlass_4 ProjectMPlus_AbovetheGlass_5 ProjectMPlus_AbovetheGlass_8 ProjectMPlus_AbovetheGlass_9 ProjectMPlus_AbovetheGlass_16 ProjectMPlus_AbovetheGlass_13 ProjectMPlus_AbovetheGlass_12 ProjectMPlus_AbovetheGlass_15 ProjectMPlus_AbovetheGlass_14 ProjectMPlus_AbovetheGlass_10