We were recently approached by Ergobaby to help create a campaign for their new 360 four position carrier. Taking design cues from their nautilus logo and playing with the idea of coming full circle we created a mood board that expressed the campaign concept: The World in All Directions. After the mood was created our first step was to refresh the existing logo for their new carrier.
Because this is Ergobaby’s very first forward-facing carrier, we approached the concepts thoughtfully, taking care to extend Ergobaby’s promises of comfort, safety and parent-child bonding through baby wearing into this new terrain. Our two concepts, Adventure Together and Follow His Lead, blended into variations of one creative execution. We see parent and baby on an adventure, exploring their environment, engaged and in tune with each other and the
visual delights of the world around them.
Photography: Max & Friends